According to Insider, the reason behind the Kardashian family's decision to appear on reality television may shock some fans. Although it appeared that their rising celebrity status may have been the driving force, the original thought behind the show was to drive business to the family's clothing stores, Kris Jenner revealed back in 2014 on the "Beyond Candid With Giuliana" show.
For her part, Kim Kardashian later confirmed her mother's words during an interview with Variety. "I was thinking this might not last very long, but we'll grow a great business and expand online. I thought it would be great press. I didn't think it would turn into what it turned into," Kardashian admitted. Fans may remember, the Kardashians owned two stores when "Keeping Up With the Kardashians" started, including one called Dash and another named Smooch, which were heavily featured on the show.
Of course, the Kardashian's brand became so much bigger than their stores, with many of the family members branching off to create their own businesses over the years, an accomplishment that Ryan Seacrest says he respects. "I admire Kris, because she has done an amazing job at taking what was just a television show and building it into a massive empire for the family," Seacrest told Haute Living.
